Basics for Blokes: Helping the Homeless in Perth

By Chuffed.org Team


16th March '18

Lenny Jacoby Basics for Blokes

"I am a mother of two young kids 4&2 so any of my volunteer work is fit in around my job as a mum and a job as a nurse. Probably good to mention my amazingly supportive husband who does a lot of the background work at home to make sure I have space and time to do this. He is a dead set legend.

I used to work in an inner city hospital, seeing homeless people come in for treatment and often making remote indigenous people become homeless so that they can access their life saving treatment. So I guess the issue of homelessness has been around me for a while and Ive always been aware of it.

In 2014 a small chat with a friend saw my request for ladies toiletries and decent underwear turned into a viral campaign called Essentials for Women. Since then I have created a charity called The Essentials Collective Inc in Perth.

Our next chapter is Basics for Blokes.  Our goal is simple: to make sure that every man in Perth has access to basic toiletries, socks and underwear.

I’m part of an incredible team at BFB. We have six strong leaders in Perth sitting at our table. We know that we can’t change everything about homeless in Perth. We know that the cost of living is high, that access to basic hygiene products are difficult, that people can fall through the gaps in our system. It is the simple things that we take for granted that can make a tangible difference, that giving people a hand up, not a hand out, can empower them to put their best foot forward.

And we know socks work. The bloke that I talk about in our campaign video, we gave him a few socks in 2016. He found me at Perth Homeless Connect last year. He remembers the socks that we gave him. And the best thing is that he is no longer homeless.

We hit 50% of our goal in 12 hours. It blew us out of the water. $5000 means that we would get 500 pairs of socks for the homeless. Our next step would be to smash our goal and increase our target so that we can get 1000 pairs of warm socks on the Perth streets this winter. Could you imagine that? "

Learn more about The Essentials Collective and their work with the homeless on their campaign page: